The Institute of Alcohol Studies has just published the third film in their Explained series which focuses on Alcohol Marketing.
Alcohol marketing is all around us: at our favourite sports matches, on our TV screens, online, at bus stops and on billboards. It affects what we think and how we drink, nudging us to drink more and during more occasions. But how does it reach us, why are current regulatory structures failing to deal with a growing problem, why does the World Health Organization recommended comprehensive bans on alcohol marketing, and what can be done to protect the most vulnerable in society from being bombarded by alcohol ads?
The film discusses:
- How alcohol marketing increases consumption and harm.
- How it targets young people, those in recovery, women, and LGBTQ+ communities.
- How it became so prevalent in sport
- Why the UK’s regulatory system is so weak.
- How alcohol marketing intersects with human rights.
- And why the WHO recommends a complete ban on alcohol marketing.
The film will be useful for those starting out in the field of alcohol policy, including early career researchers, public health professionals, and those working for charities that aim to reduce alcohol harm.